Joe Talentino of I Know Jax: Supporting Local Businesses and Celebrating Jacksonville’s Culture
For over 14 years, Joe Talentino has been one of Jacksonville’s most recognizable champions of local culture. As the founder of I Know Jax, Joe has built a trusted platform. It highlights the best places to eat, drink, explore, and experience throughout the River City.
In this special Season 6 edition of Wednesday Nite Live on The Contrast Project Lounge Podcast, hosts engage in discussions. Tracy Rigdon, Jim Alabiso, and Charles Gaskins sit down with Joe. They have a wide-ranging conversation about community, growth, and what makes Jacksonville unique.
This episode explores a range of topics, from neighborhood nostalgia to the future of the riverfront. It dives deep into why supporting local businesses matters now more than ever.
Who Is Joe Talentino?
Joe Talentino is the mastermind behind I Know Jax, a multi-platform local media brand that includes:
- A website spotlighting restaurants, events, and hidden gems
- A long-running independently produced TV show on CW17
- Active social media coverage of Jacksonville happenings
His mission is simple but powerful. He aims to help locals and visitors discover the authentic heart of Jacksonville. At the same time, he supports the small businesses that define it.
Over the past decade-plus, Joe has become a go-to resource. Residents turn to him to explore their city beyond chain restaurants and corporate attractions.
Why Supporting Local Businesses in Jacksonville Matters
One of the central themes of this episode is the importance of shopping and dining locally.
Joe shares his perspective on how corporate expansion can dilute neighborhood character. He explains why local establishments are essential to preserving Jacksonville’s identity. Small businesses don’t just serve food or sell products — they create gathering spaces, foster relationships, and anchor communities.
As Jacksonville continues to grow, the balance between development and preservation becomes critical. Supporting local entrepreneurs ensures that growth doesn’t erase the culture that made the city vibrant in the first place.
Jacksonville’s Changing Landscape: Growth, Development & Community
The conversation also explores:
- The evolution of Jacksonville neighborhoods
- The future of the downtown riverfront
- Perceptions of safety in urban spaces
- The role of sports in shaping community identity
- Cultural diversity and collaborative spirit across the city
Joe offers insight into how urban development impacts public spaces and how community engagement can help shape better outcomes. Rather than resisting change, he emphasizes participation — encouraging residents to stay involved, informed, and active.
I Know Jax: 14 Years of Showcasing the River City
For over 14 years, I Know Jax has assisted locals and visitors. They have discovered must-attend events, local restaurants, and hidden gems across Jacksonville.
The brand operates as an independently produced TV show on CW17. Along with its website and social channels, it has consistently spotlighted small business owners, chefs, artists, and event organizers. These individuals contribute to the city’s energy.
Joe also discusses exciting current projects. He is hosting the Fresh Ideas Stage at the Spring Home and Patio Show. Local chefs and creators share inspiration and innovation there.
With plans for continued community engagement and growth, Joe’s work remains focused on storytelling that elevates Jacksonville’s unique voice.
The Collaborative Spirit of Jacksonville
Throughout the episode, a common thread emerges: Jacksonville thrives when its people collaborate.
Whether it’s podcasters, local influencers, business owners, or event organizers, the city’s momentum depends on connection. Joe’s work with I Know Jax reflects that ethos — highlighting stories that might otherwise go untold.
Community-driven media plays a crucial role in shaping how a city sees itself. When residents support local voices, they strengthen the cultural fabric of the entire region.
My sincere thanks to everyone who gave their time and contributed to this work.
The Contrast Project Lounge Podcast exists to amplify voices, foster open conversations, and examine the issues that shape our communities. Through interviews and dialogue, our goal is to inform, challenge assumptions, and inspire thoughtful change.
This post may be updated as new information becomes available. Contributor anonymity is respected unless individuals are quoted from publicly attributed sources. All content is informed by extensive research, verified sources, and personal interviews.
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